Emerging technologies have disrupted traditional patterns of human interaction and business activities as transaction cycles in today’s business world are almost completely digitized. With a digital economy comes the need to ensure an impeccable brand reputation amidst the inundating challenges of cybercrimes, phishing, and malware. Email communication which is an important business tool for communication has become a vulnerability exploited by hackers for cyberattacks and has necessitated the need for businesses to establish a security in their emails, with built-in protections to help automatically filter out potentially malicious messages.

Have you noticed certain brand logos next to emails in your inbox? Are you wondering what this new identifier signifies? The need for an additional layer of email authentication that can enhance brand recognition and trust for a business has necessitated an innovation – Brand Indicators for Message Identification (BIMI). BIMI is intended to make it easier for email recipients to easily identify authentic emails through brand identification. This article seeks to give an analysis of what BIMI entails, how it can be combined with validated trademark certification for email authentication and its benefits to businesses and government.

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