Authors
Expertise
Every business aims to make profits while navigating risks. Understanding the sector, identifying opportunities, and anticipating the risks that may arise; are critical towards the success of any given business every year. Indeed, legal frameworks often evolve in response to economic changes.
“This document is a compendium of predictions about the legal and regulatory setting of Nigeria’s Technology, Media, and Entertainment (TME) sectors in Nigeria in year 2025. It highlights key developments, regulatory changes, technological advancements, and offers strategic guidance to navigating risks and leveraging opportunities. This overview is intended to assist industry players in identifying gaps, understanding emerging trends, and preparing for potential challenges. It is not legal advice but expert analysis from seasoned professionals in the field.
Introduction
Every business aims to make profits while navigating risks. Understanding the sector, identifying opportunities, and anticipating the risks that may arise; are critical towards the success of any given business every year. Indeed, legal frameworks often evolve in response to economic changes.
An economic outlook published by PwC Nigeria reveals that South African, Nigerian and Kenyan media and entertainment markets saw a revenue growth ahead of the global average of 5.0% in 2023/2024, whilst growth is strongest in Nigeria at 15.0%. It is projected that the Nigeria market value will grow from US$9.0bn to US$13.6bn in 2028. The statistics identified some catalysts such as the recovery of live music post-covid; exponential growth in internet advertising for retail markets; rise in technology infrastructure development and data usage; rise in the use of generative artificial intelligence (gen AI) and productive gains; the embrace of 5G rollouts; rise in cloud gaming and mobile gaming; e-sports and over-the-top (OTT) streaming services; video streaming and VR; and the vibrant young African population. The counter-side is that AI is disrupting business models across multiple industries including TME, and the global content boom from streaming growth has stalled. Regarding content boom stalling, Statista disagree with PwC. It appears, stats reveal, that content boom is on the rise with over 402.74 million terabytes of content data generated on the internet per day. It is projected that the amount of data volume in 2024 rose to about 149 zettabytes of data.
As legal solution providers for players in the technology, media, and entertainment sector, we have studied the economics and legal trajectory to provide a legal outlook that will guide players in the space towards recognising gaps and opportunities, as well as identifying risks and uncertainties that may play out in 2025.
Important Notice: The information contained in this Article is intended for general information purposes only and does not create a lawyer-client relationship. It is not intended as legal advice from Jackson, Etti, & Edu (JEE) or the individual author(s), nor intended as a substitute for legal advice on any specific subject matter. Detailed legal counsel should be sought prior to undertaking any legal matter. The information contained in this Article is current to the last update and may change. Last Update: October 1, 2024.
